Some Good Reasons to Use Full Motion Video on Your Website

According to the latest internet usage statistics, over 50% of all internet users in the United States have high-speed internet access. This fact is setting the stage for a full scale video online revolution. With a digital camcorder and some basic software you can turn your website into an infomercial and broadcast to the masses like FOX online news.

Full motion online video is here to stay and will revolutionize website communications and ecommerce in the coming years. Just look around the internet and you will see hundreds of little online TV stations popping up all over the place. Add to that the free style video blogging (vlogging), the commercial use of full motion video will fit into four general categories.

• Website "Infomercials" – every marketing professional knows that the internet is the largest direct response advertising medium in existence. The very highly successful and profitable infomercial techniques used on late night television will translate smoothly into niche marketing online.

However, unlike their TV counterparts, the new online infomercials will be 2-7 minutes long. That is enough time to get the sales message across without boring the viewer. Coupled with online payments, this new sales medium is sure to be a winner.

• Live Demonstrations – We all know how much better a picture can sell a product. Full motion video will make the job that much easier because people can watch live demonstrations and see the product being used. Think of it as an online commercial. Just imagine…you are looking for a house…no more driving around…you can take a virtual tour of the house and when you find one your really like, you can drive over there to see it in person.
• Before and After – this is just a high tech version of the old “show and tell” that has always been used to sell products. Before and after photos have always been an effective sales tool, but photos can be faked or retouched. Video is more convincing because it is more believable.
• Product Testimonials – Just think of how convincing it will be to have satisfied customers telling your prospective customers about have happy they are with your products and services. As long as the people are sincere and honest, your credibility will soar and you can overcome most of the objections people have to buying online.

Full motion video is the media of the future. Use it wisely and keep in mind that a lot of people still have slower connections so make sure you have written and audio sales material available as well so you can reach the maximum number of customers possible.