email marketing: the features
Our email marketing service contains a full set of features designed to help you manage every
aspect of your customer, member and fan email outreach. A quick overview of some of our
noteworthy features:
{audience}
Our audience features
help you import, store,
manage and grow your
permission lists. You'll be
able to:
- Create unlimited
audience groups for
organization and targeting
- Search & segment your
audience based on
demographic, response
data and more
- Customize your
database using standard
fields and wildcards you
create from scratch
- Create personalized
signup screens and
confirmation emails to
help grow your list
- Import large lists easily
and automatically clean
them for duplicates and
errors
- Easily move members
and reorganize audience
groups as you go
- Export your audience
lists and data at any time
|
{campaigns}
Our campaign features
help you create stylish
email campaigns and
send them using our
sophisticated delivery
network. You’ll be able to:
- Create stylish html
campaigns without using
html, or upload your own
freestyle campaigns
- Personalize your emails
with first names and more
- Prepare html and text
versions, and deliver the
right one automatically
- Rate your campaign for
problematic content
before you send
- Include our send-to-afriend
feature with every
email
- Control your own 'from'
names and addresses
groups as you go
- Let recipients manage
their preferences at any
time
- Send your campaigns
at any time, or schedule a
future delivery
|
{response}
Our response section
gives you easy access to
your results, in real time.
You'll be able to:
- See real-time totals for
emails received, opened,
clicked, forwarded, signed
up and more (and details
for who did what, and
when)
- Have bounces (hard
and soft) and opt-out
requests handled for you
automatically
- Store your past
campaigns and results in
your online archive, and
easily link to past
campaigns from your
website
- Get assistance on
delivery-related matters
whenever you need it
|
